This Aspirational Look Was The Biggest Home Decor Trend of 2024, According to Google
Each year, Google releases its biggest trends of the previous 12 months, according to user search volume. So, naturally, when this year’s list came out, I made a beeline for the home decor trends section to see if there were any surprises.
A couple of the top trends threw me for a loop, like the fact that biophilic style was the top-searched interior design look (I love the vibe, but I was expecting something more mainstream, like modern farmhouse) but one of the top trends that I could have seen from a mile away? The top-searched home aesthetic.
If you spend any amount of time on Instagram or TikTok, you probably could have guessed it, too.
The top-searched home-vibe of 2024? The Nancy Meyers aesthetic. (Technically, Mob-Wife was the #1 searched aesthetic overall, bit since that’s more of a fashion trend, I skipped to #2).
The Nancy Meyers look was literally everywhere on HomeTok and Instagram, where designers and influencers flaunted their polished antiques, creamy slipcovered sofas, and armfuls of freshly cut hydrangeas. I think it took off because we’ve all been internally coveting these spaces for decades and the internet just finally helped us release the floodgates. Personally, I’ve been trying to achieve Nancy Meyers style since I first saw Franck reveal the nursery design in Father of the Bride 2.
Based on my informal research (AKA, Instagram scrolling), this trend shows no signs of slowing down. Especially because it fits so well with some of the biggest design trends poised for popularity in 2025, like layered style, secondhand finds, coastal grandmother (Nancy Meyer’s sister style), and modern cottage/English country.
What is the Nancy Meyers Aesthetic?
Like the name suggests, the Nancy Meyers aesthetic is inspired by the set design of filmmaker Nancy Meyers’ movies. She’s behind swoonworthy movie sets like the Father of the Bride House, the rustic-chic It’s Complicated kitchen, and Annie James’ London townhome in The Parent Trap.
Her style is timeless, lived in, luxurious and layered. It’s a little bit rustic, usually neutral, and always cozy. In other words, all the things you’d want in a dream home. Nancy Meyers style is like stepping into an upper-middle class fantasy world. It’s as much about the look as it is about the feeling the spaces create; everything if comfortable, beautiful, and safe.
While the specifics of the aesthetic tends to change based on the movie’s milieu, there are definitely some common threads. The biggest ones: Antiques, neutrals and soft earth tones, pattern mixing with timeless prints like florals and stripes, and lots of cozy texture.
I’m definitely thrilled to see this look top the charts, and can’t wait to see how it evolves next year.